![]() Giant has been responsible for a number of innovations in bike design and manufacturing over the years. Giant, therefore, began manufacturing their own range of bikes aimed at the $200-and-above range. In 1987, Schwinn decided to get their bikes manufactured elsewhere. By the mid-1980s, Giant was manufacturing two-thirds of Schwinn’s bikes, which represented 75% of Giant’s sales. Increasing bike sales, combined with a workers strike at the Schwinn plant in Chicago in 1980, meant that the importance of Giant as a supplier increased massively. This meant that they could manufacture bikes that would then be sold under another label. The first major deal for the company came in 1977 when their CEO, Tony Lo, managed to broker a deal to make bikes as an OEM for Schwinn. Giant bikes were founded in Dajia, Taichung County, Taiwan by King Liu.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |